Rich is an academic haematology registrar with a strong track record in laboratory, clinical, and data-driven research. He completed a PhD in platelet biology and has led multiple real-world evidence projects, including national data collections and clinician surveys. He has particular expertise in statistical and inferential data analysis, enabling rigorous interrogation of complex clinical datasets and translation of findings into clear, actionable insights. During his training, he was awarded the British Society for Haematology Crucible Prize in recognition of emerging leadership and research excellence. Rich’s work focuses on methodology, analytical depth, and the practical application of clinical data to inform high-quality medical market research.