We have extensive experience of data capture tool design and data analysis. Too often, we have used dismal, poorly designed case report forms that make little sense. We have also observed the analysis of such real world data and fail to understand how genuine insights are gleaned from such information. Our clinical-academic experience allow us to design efficient tools that capture exactly the information needed. We can also provide consulting with respect to the availability, and crucially, the utility of publicly available datasets. We can work with clients to access and analyse these data.